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Salesforce/Certification

Marketing Cloud Administrator

Harper Jung 2022. 8. 26. 01:41

Marketing Cloud Administrator

ABOUT THE EXAM

The Salesforce Certified Marketing Cloud Administrator should have knowledge of the features available to end users and the configuration options available in Marketing Cloud. Candidates should also be able to respond to common business requirements and perform administrative functions within Marketing Cloud in accordance with digital marketing best practices.
Get the Exam Guide

Congratulations on taking the next step to prepare for your Salesforce Marketing Cloud Administrator credential. This exam guide has the information you need to help you study and prepare for your exam. Let’s get started!

Contents

About the Salesforce Marketing Cloud Administrator Credential
Audience Description: Salesforce Marketing Cloud Administrator
Purpose of this Exam Guide
About the Exam
Recommended Training and References
Exam Outline
Exam Candidate Code of Conduct
Maintaining Your Certification

About the Salesforce Marketing Cloud Administrator Credential

The Salesforce Certified Marketing Cloud Administrator program is designed for administrators who can configure Marketing Cloud products utilizing industry and product best practices. Candidates are generally familiar with data structure in subscriber data management and can thoroughly navigate Setup. Certified Marketing Cloud Administrators can successfully troubleshoot account configuration and user requests.

Audience Description: Salesforce Marketing Cloud Administrator

The Salesforce Certified Marketing Cloud Administrator should have knowledge of the features available to end users and the configuration options available in Marketing Cloud. Candidates should be able to maintain the Marketing Cloud platform, respond to common business requirements, and perform administrative functions within Marketing Cloud. Additionally, candidates should have three to six months experience administering a Marketing Cloud instance and prior experience with digital marketing.

The Salesforce Certified Marketing Cloud Administrator candidate should be able to demonstrate their knowledge, skills, and experience in the following areas:

  • Knowledge of governance and compliance with reference to digital marketing
  • Identify security best practices for data management, users, and permissions
  • Implementation of account configuration including business unit structure, permissions, and security
  • Management of subscriber data
  • Evaluate data quality
  • Configure Marketing Cloud products (builders, studios)
  • Troubleshoot account configuration and user request
  • Account (Super Messages, Users, Activities) monitoring (auditing, reporting, notifications)
  • Knowledge of Marketing Cloud extension products and features (Datorama, Interaction Studio, Audience Builder, etc.)
  • Knowledge of Marketing Cloud integration offerings (FTP, API, MC Connect)

A candidate for this exam is not expected to know programmatic languages or SQL/Developer tasks.

Purpose of this Exam Guide

This exam guide is designed to help you evaluate if you are ready to successfully complete the Salesforce Marketing Cloud Administrator exam. This guide provides information about the target audience for the certification exam, recommended training and documentation, and a complete list of exam objectives—all with the intent of helping you achieve a passing score. Salesforce highly recommends a combination of on-the-job experience, course attendance, and self-study to maximize your chances of passing the exam.

About the Exam

Read on for details about the Salesforce Marketing Cloud Administrator exam.

  • Content: 60 multiple-choice questions
  • Time allotted to complete the exam: 105 minutes
  • Passing score: 67%
  • Registration fee: USD 200 plus applicable taxes as required per local law
  • Retake fee: USD 100 plus applicable taxes as required per local law
  • Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. Click here for information on scheduling an exam.
  • References: No hard-copy or online materials may be referenced during the exam.
  • Prerequisite: None

Recommended Training and References

As preparation for this exam, we recommend a combination of hands-on experience, training course completion, Trailhead trails, and self-study in the areas listed in the Exam Outline section of this exam guide.

The self-study materials recommended for this exam include:

To continue developing your Salesforce skill set, visit Trailhead Academy to enroll in expert-led courses.

To review online Documentation, Tip Sheets, and User Guides, search for the topics listed in the Exam Outline section of this guide and study the information related to those topics. Documentation, Tip Sheets, and User Guides can also be accessed through Salesforce Help.

Exam Outline

The Salesforce Marketing Cloud Administrator exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience administering for Marketing Cloud and associated tools and demonstrate the knowledge and expertise in each of the areas below.

Digital Marketing Proficiency: 13% 7.8 questions

  • Describe governance and compliance in relation to digital marketing.
  • Recognize security best practices for data, permissions, and PII.
  • Describe Marketing Cloud product inventory and product offerings.

Subscriber Data Management: 18% 10.8 questions

  • Given a scenario, describe the contact model.
  • Given a scenario, evaluate data quality.
  • Explain preference and profile center concepts.

Setup: 38% 22.8 questions

  • Given a scenario, implement the configuration of business units, users/permissions, and security/passwords.
  • Given a scenario, determine how to configure integrations.
  • Describe the features in Setup Home.
  • Describe Marketing Cloud extension products.

Channel Management: 16% 9.6 questions

  • Given a scenario, describe the configuration of Mobile Studio.
  • Given a scenario, describe the configuration of Email Studio.
  • Given a scenario, describe the configuration of Social Studio and Advertising Studio.
  • Explain the concepts and typical use cases of Journey Builder.

Maintenance: 15% 9 questions

  • Given a scenario, describe solutions for data extraction and report generation.
  • Given a scenario, monitor a Marketing Cloud account and provide system availability.
  • Given a scenario, evaluate benefits of additional Marketing Cloud products.

Study & Prepare

Learn at your own pace with a learning path designed just for you.
~1 hr
Trail - Salesforce Trailhead
Study for the Marketing Cloud Administrator Certification Exam
Download the Salesforce Marketing Cloud Certification Prep: Setup and Data guide.

Docs

Topics

Resources in Trailhead module





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